Target Market

The Target market for this product is anyone who wants to be able to track their steps. That includes people who want to lose weight or people who simply want to keep track of their daily steps. There are many devices that also track steeps but most of those are in the form of watches or wristbands, and many people don't like wearing wristbands. Some of those devices are in the form of running shoes, but some people are in situations where they can't be wearing sneakers all day, those people could buy this product and insert it into their shoes to track their steps wherever they are.